The Event - L’Oréal x Karl Lagerfeld

LAUNCH L’ORÉAL PARIS X KARL LAGERFELD

With the launch event of the L’Oréal Paris x Karl Lagerfeld collection, we created a fully Karl-dedicated afternoon at an industrial location in Amsterdam. During the event, guests enjoyed a brand movie in ‘Karl’s Cinema’, ate a hamburger wrapped in a L’Oréal x Karl Lagerfeld newspaper and received a branded T-shirt including a personalised Karl-quote handwritten on it. 8 The Agency was in charge of the entire creative concept, as well as the styling of the venue. 

Photographer: Robin Balou