The Story - L’Oréal CPD

L’ORÉAL CPD EVENT

We don’t let COVID-restrictions get us down. Therefore, we organised an entirely digital end-of-year event for L’Oréal’s consumer brands Essie, L’Oréal Paris, Maybelline New York, Garnier and NYX Professional Make-up. 8 The Agency developed a newspaper including every product release, accompanied by a box full of soon to be launched products and professional make-up mirror. By scanning QR codes, recipients could watch online tutorial videos explaining the use of the products. On November 28th, we hosted an online session - live from a fully branded studio. We were in charge of the entire event, from concept development to production.