The Event - L’Oréal, Because you’re worth it

ANNIVERSARY OF L’ORÉAL PARIS’ ‘BECAUSE I’M WORTH IT’ SLOGAN

Celebrating the ‘Because I’m Worth It’ slogan’s 50th birthday, we produced a traveling event through Amsterdam. Stationing in prominent locations around the city centre, Janice and others handed out free lipsticks to passers-by. Additionally, we donated lipsticks to hospitals and charity causes, such as ‘Blijf van Mijn Lijf Huis’ locations. 

Photo credits: LINDA. magazine