The Event - Garnier

LAUNCH OF GARNIER’S FIRST SHAMPOO BAR

To raise awareness for the launch of Garnier’s first Loving Blends solid shampoo bar, we set up a100% sustainable travelling grocery store through Amsterdam and Rotterdam. The ‘shop’ – consisting of a fully branded electric Volkswagen van – stimulated people to do some responsible grocery shopping; all consumable products were donated by InStock and saved from being wasted. Consumers could pick and mix their favourite veggies and fruits, accompanied by Garnier’s newest shampoo bar. 8 The Agency was in charge of the entire activation.