The Story - Dolly Sports

DOLLY SPORTS TENNIS TOURNAMENT

Game, set, match! To evoke brand awareness around the newly launched sportswear label, 8 The Agency was asked to develop a creative concept. As a result, we organised a branded tennis tournament during Amsterdam Fashion Week. On a private and entirely branded tennis court, influencer and press duos battleagainst each other on the gravel. To create an immersive experience and ‘Instagrammable’ setting, we developed customised items such as water bottles, tennis balls and sweat bands. 

Photographer: Claire Pisters