The Event - Levi’s

LEVI’S THE BALLOON JEANS & XX CHINO

How to better celebrate the launch of new trousers than with a small yet sophisticated party? For the launch of their Balloon Jeans and XX Chino, Levi’s asked us to develop a creative format from scratch. Since a little party never killed anybody, we booked a suite at W Amsterdam and arranged the entire production – consisting of concept development, styling, DJ (the well-known Bella Hay), catering, graphic design, physical invite (a branded hotel room key) and the full invitation process. Furthermore, the singer and rising star Rimon did a take-over on Levi’s Instagram account.

Photographer: Ilsoo van Dijk